Stand Still and Get Left in the Dust
Someone said Internet months are like years. Nobody today will argue with them.
Marketing for real estate agents is evolving at a blistering pace. Just as we start to realize that to have an effective real estate business we need an effective website, we find that even with that we must scramble and compete for ‘position’ in order to get our fair share (or more) of prospects.
These are some of the statistics (April 2009):
- 87+% of buyers start with the Internet.
- Most spend about 8 weeks researching listings on the Internet before contacting an agent.
- 40% go to Google and browse websites to line up an agent while others use sites they are familiar with.
- Social Networking is becoming another source of possible agents for buyers and sellers.
- When they finally contact an agent MORE THAN HALF want to hear back within 1/2 hour!
PDA’s are fast becoming as important to your business as your phone. If that prospect fills out a form or picks up the phone or sends an email to contact you for information and you don’t respond Pretty Damn Quick, they will simply go to the next one on their list.
There is absolutely nothing as depressing as finally getting around to contacting that lead and finding out they are already working with your competition!
Get on the learning curve if you haven’t already done so and talk to your webmaster about streamlining your Internet marketing so your incoming leads find you wherever you are IMMEDIATELY.