Local Search Optimization for Business » Twitter

How will Tweets affect your search rankings next year?

Vern Clinton — Thu, 22 Oct 2009 13:13:54 +0000

What? Tweets? How could snippets of conversation affect me?

Well, the how isn’t totally clear right now, but what we do know for sure is that links to our sites play a major role in our page rank and relevancy when evaluated by search engines. We also know that Tweets are full of links to all sorts of websites, news feed, etc.

And now we know that Google and Bing two of the three big dogs in search engines are negotiating with Twitter for direct access to their feeds. Suppose you have content on your site or blog that someone tweets about and it ‘goes viral’ or to some lesser extent spreads broadly. You could suddenly have thousands or tens of thousands of new links to your site or blog.

If you’re a small business owner and beginning to realize just how critical web presence is to your growth and success, pay attention. Get on the learning curve for Twitter, Facebook, Linkedin, YouTube and any others that appear, or at least have your webmaster or web designer start the process for you.

It’s becoming more and more important to make an Internet marketing professional a part of your virtual advertising team–even if you are a very small business. Don’t look back. Take advantage of what you know.

Don’t Take This Quiz?

Vern Clinton — Mon, 27 Jul 2009 16:25:15 +0000

Internet Readiness Quiz

If you are satisfied that you are getting plenty of business from the Internet DON’T TAKE THIS QUIZ!

If you think you’re not getting your fair share of Internet leads, take the quiz. (This is for your info only. You will not submit the answers.) (Does not show on Smartphones)

How many unique visitors see your website each month? (not “hits”, “visitors”)
Are you totally satisfied that you have the best website you can afford?	Yes No
What is your Google page rank?
How many inquiries do you get each month from the Internet?
How many buyers have you gotten from the Internet this year?
How many last year?
How Many search phrases is your site is optimized for?
Is your competition doing better on the Internet than you?	Yes No
Do you have a Google Adwords account? (Sponsored listings)	Yes No
Do you have an MSN (Bing) Advertising account?	Yes No
Do you have a Yahoo Advertising account?	Yes No
Do you have a Google small business listing with pictures?	Yes No
Do you have a Yahoo small business listing?	Yes No
Do you have a Bing small business listing?	Yes No
How many incoming links do you have to your website?
Do you have a Yahoo Directory Listing?	Yes No
Do you have an Open Directory (DMOZ) listing?	Yes No
Do you have a Business.com listing?	Yes No

If your answers are a bit discouraging, take heart. Only a very few business owners will be happy with their answers. The good news is that if you make the effort and investment in time and money to improve these answers you will be at the top of the pyramid. 10% of the websites get 90% of the available Internet leads. You can be in that 10%.