Oct 3 2009

How long is your site registered for?

Search engines (especially Google) have very diverse and sophisticated ways to determine value and relevance of a site.  One overlooked by many site owners is the length of time for which the domain name is registered.

Spam sites usually are only registered for one year.  Therefor a site that has a multiple year registration may be perceived as unlikely to be a spam site.  Payment for several years in advance usually saves the registrant a percentage of the single year fee so it makes good sense to invest in a 5 or 10 year registration.