Local Search Optimization for Business » Internet Marketing Questions

How long is your site registered for?

Vern Clinton — Sat, 03 Oct 2009 14:24:41 +0000

Search engines (especially Google) have very diverse and sophisticated ways to determine value and relevance of a site. One overlooked by many site owners is the length of time for which the domain name is registered.

Spam sites usually are only registered for one year. Therefor a site that has a multiple year registration may be perceived as unlikely to be a spam site. Payment for several years in advance usually saves the registrant a percentage of the single year fee so it makes good sense to invest in a 5 or 10 year registration.

Iphone (Smartphone) and Real Estate Buyers

Vern Clinton — Sat, 03 Oct 2009 13:48:54 +0000

Any real estate agent or broker should be thinking very seriously about how to effectively reach prospects who habitually use smart phones such as Iphone or Blackberry in their research. I suggest that any visitor to this blog register to receive new posts as I will have some practical tips and ideas on how to do this.

If you have some practical experience with this aspect of Internet marketing for REALTORS® I’d appreciate hearing about it.

Don’t Take This Quiz?

Vern Clinton — Mon, 27 Jul 2009 16:25:15 +0000

Internet Readiness Quiz

If you are satisfied that you are getting plenty of business from the Internet DON’T TAKE THIS QUIZ!

If you think you’re not getting your fair share of Internet leads, take the quiz. (This is for your info only. You will not submit the answers.) (Does not show on Smartphones)

How many unique visitors see your website each month? (not “hits”, “visitors”)
Are you totally satisfied that you have the best website you can afford?	Yes No
What is your Google page rank?
How many inquiries do you get each month from the Internet?
How many buyers have you gotten from the Internet this year?
How many last year?
How Many search phrases is your site is optimized for?
Is your competition doing better on the Internet than you?	Yes No
Do you have a Google Adwords account? (Sponsored listings)	Yes No
Do you have an MSN (Bing) Advertising account?	Yes No
Do you have a Yahoo Advertising account?	Yes No
Do you have a Google small business listing with pictures?	Yes No
Do you have a Yahoo small business listing?	Yes No
Do you have a Bing small business listing?	Yes No
How many incoming links do you have to your website?
Do you have a Yahoo Directory Listing?	Yes No
Do you have an Open Directory (DMOZ) listing?	Yes No
Do you have a Business.com listing?	Yes No

If your answers are a bit discouraging, take heart. Only a very few business owners will be happy with their answers. The good news is that if you make the effort and investment in time and money to improve these answers you will be at the top of the pyramid. 10% of the websites get 90% of the available Internet leads. You can be in that 10%.