Search engines (especially Google) have very diverse and sophisticated ways to determine value and relevance of a site.  One overlooked by many site owners is the length of time for which the domain name is registered.

Spam sites usually are only registered for one year.  Therefor a site that has a multiple year registration may be perceived as unlikely to be a spam site.  Payment for several years in advance usually saves the registrant a percentage of the single year fee so it makes good sense to invest in a 5 or 10 year registration.

Any real estate agent or broker should be thinking very seriously about how to effectively reach prospects who habitually use smart phones such as Iphone or Blackberry in their research.  I suggest that any visitor to this blog register to receive new posts as I will have some practical tips and ideas on how to do this.

If you have some practical experience with this aspect of Internet marketing for REALTORS® I’d appreciate hearing about it.