What? Tweets? How could snippets of conversation affect me?
Well, the how isn’t totally clear right now, but what we do know for sure is that links to our sites play a major role in our page rank and relevancy when evaluated by search engines. We also know that Tweets are full of links to all sorts of websites, news feed, etc.
And now we know that Google and Bing two of the three big dogs in search engines are negotiating with Twitter for direct access to their feeds. Suppose you have content on your site or blog that someone tweets about and it ‘goes viral’ or to some lesser extent spreads broadly. You could suddenly have thousands or tens of thousands of new links to your site or blog.
If you’re a small business owner and beginning to realize just how critical web presence is to your growth and success, pay attention. Get on the learning curve for Twitter, Facebook, Linkedin, YouTube and any others that appear, or at least have your webmaster or web designer start the process for you.
It’s becoming more and more important to make an Internet marketing professional a part of your virtual advertising team–even if you are a very small business. Don’t look back. Take advantage of what you know.
Search engines (especially Google) have very diverse and sophisticated ways to determine value and relevance of a site. One overlooked by many site owners is the length of time for which the domain name is registered.
Spam sites usually are only registered for one year. Therefor a site that has a multiple year registration may be perceived as unlikely to be a spam site. Payment for several years in advance usually saves the registrant a percentage of the single year fee so it makes good sense to invest in a 5 or 10 year registration.
Any real estate agent or broker should be thinking very seriously about how to effectively reach prospects who habitually use smart phones such as Iphone or Blackberry in their research. I suggest that any visitor to this blog register to receive new posts as I will have some practical tips and ideas on how to do this.
If you have some practical experience with this aspect of Internet marketing for REALTORS® I’d appreciate hearing about it.